Specialty coffee concept
Ember & Oak
A specialty coffee concept blending product storytelling, seasonal discovery, and an ecommerce-friendly path to purchase.
Project overview
A better way to discover coffee.
Show how a coffee brand can communicate sourcing, flavour, and ritual while keeping the route to a product or subscription simple.
- Industry
- Specialty coffee
- Scope
- Web strategy · UX/UI
- Deliverables
- Website · Product journey · Responsive concept
Experience design
A clear journey from first impression to action.
Used warmth, texture, and editorial product framing to establish character.
Visual system
Built for a clear next step.
The concept demonstrates brand-led ecommerce, content-rich product education, and clear repeat-purchase opportunities.
Design direction
Created space for origin stories, brewing guidance, and subscription value without burying the shop.